To make online shopping safer, it is advise to make sure you have an extra level of authentication. The ‘extra’ level, is a password that you will have to enter after entering your credit/debit card details while making online payments.
This new technology is called Verified by Visa (for Visa card) or MasterCard SecureCode (for MasterCard).

Verified by Visa (VbV) is an online service designed to make Internet transactions safer by authenticating a cardholder’s identity at the time of purchase. Verified by Visa software installed at a merchant website activates the cardholder interface during the authentication process.
The goal of Verified by Visa is to create a level of consumer trust and confidence in online shopping similar to that in the physical shopping environment. It is designed to improve both cardholder and merchant confidence in Internet purchases as well as reduce disputes and fraudulent activity related to the use of Visa payment cards. As a merchant you can benefit from guaranteed payments and reduced costs associated with the most common types of Internet disputes with Verified by Visa.
Visa official website has provided animated demonstrations show how simple it is for customers to use Verified by Visa:
- Verified by Visa activation during shopping demo
- Verified by Visa enrollment demo
- Verified by Visa shopping demo
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MasterCard SecureCode is a new service from MasterCard and your card issuer that provides added protection when you buy online. There is no need to get new Mastercard card. You choose your own personal MasterCard SecureCode and it is never shared with any merchant. A private codes means added protection against unauthorized use of your credit or debit card when you shop online. Every time you pay online with your MasterCard card, a box pops up from your card issuer asking you for your personal SecureCode, just like the bank does at the ATM. In seconds, your card issuer confirms it’s you and allows your purchase to be completed.
You can check out the basic demonstration provided in MasterCard official website from the link below.
Bear in mind that not all banks in Malaysia offering this extra security safeguard a.k.a Verified By Visa & MasterCard SecureCode. Having this extra security feature can safeguard your cards against Internet transaction fraud.
Please do enroll your cards to Verified By Visa or MasterCard SecureCode as soon as possible. Internet transaction can be happened anytime if your card number, name, expiration date and CVV number being exposed. We don’t know when this will happen and this is possible happen, especially those people with quick reading can read and memorize these information within few seconds.
List of bank in Malaysia offering Verified By Visa & MasterCard SecureCode:
(click the name of the bank to visit the bank official page for more information)
- Alliance Bank
- EON Bank
- HSBC
- MBF – Visa, MBF – MasterCard
- Hong Leong Bank
- Public Bank
- Bank Islam
- CIMB Bank
- Maybank (Maybankard Secure Online Shopping (MSOS))
- RHB Bank
- Direct Access
Don’t forget to check out this site for step by step to activate Verified By Visa & MasterCard SecureCode for most of banks listed above.
http://www.ipay88.com/my/3dsecure.asp
Lastly, make sure you know How To Prevent Credit Card Fraud.
